Stuck in the Middle: Strategy and Design to Serve the Mid-income Senior Market


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August 29, 2019



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How do individuals with incomes that are above qualifying for traditional affordable housing and below affording an entrance fee or private pay community find suitable senior housing options? Older adults who can afford entrance fee CCRCs have many options. Middle income seniors struggle to find affordable housing combined with the necessary healthcare services needed to age in their community. By understanding market demographics, strategies to design and develop moderately priced senior living communities, and proposed policy and regulatory changes, we can create more options for the middle market boom. Come hear planning and design strategies as well as case study best practices.

Learning Objectives

• Define the challenges to serving middle-income market seniors.

• Explore design opportunities to serve the growing population of middle market seniors.

• Identify and apply specific management and building design options for serving the middle-income senior housing market boom.

• Learn about design solutions to make construction affordable yet marketable for the middle-income market.

Presented by 

Dana Wollschlager, Partner and Practice Leader, Plante Moran Moving Forward

Jill Schroeder, Senior Interior Designer, Pope Architects. SAGE Vice President

Jamie Timoteo, Senior Vice President, Plante Moran Moving Forward