ReThinking Senior Living Design for the Next Generation


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Wednesday, June 16, 2021
1 pm ET, Noon CT, 11 am MT, 10 am PT



This webinar has already taken place. Logged-in SAGE members can access the recording below.

Presented by:

Craig Witz – Principal, Witz Company

Vassar Byrd – Chief Executive Officer, Rose Villa Senior Living

Course Description:

Traditional senior living design is often immediately recognizable and tends to “look like senior living” even from afar. The next generation of seniors is different from those we currently serve, and their wants/needs can vary greatly from what we are typically offering. This session will present seven specific guiding principles that architects and operators/ owner can follow to create a senior living product which looks and feels more like cool mixed use or connected village living and which is able to provide the types of connections and experiences this next generation desires. We will show site plans and photos of projects incorporating these principles while touching on ways architects and designers can incorporate these principles by using an experience-based vs program-based charette or master planning process. At the conclusion of the presentation, we will do a live interview with a CEO who recently successfully redeveloped a campus which includes all of these seven principles.

For those wanting additional information, the session will conclude with a cite to a recently published whitepaper titled “Creating an Intergenerational Experience in Senior Living: Seven Guiding Design & Operations Principles”.

Learning Objectives:

Identify ways in which the next generation of seniors is different from those we currently serve.

Understand the hallmarks of traditional senior living design.

Explore why traditional design does not best create the types of experiences the next generation of seniors wants in senior living.

Learn seven guiding principles to create the experiences the next generation of seniors desires.